Shifting from tourism to events to marketing to filming is kind of a rollercoaster in my experiences. I love how I experienced every bit of each but I would say filming is the most inspiring. It invites you to be more more creative,  additionally you don’t get to work with the same people all the time. Which is amazing.

But onto more important things, I adore fashion brands campaign videos maybe a little bit more than campaign photos. I personally feel like watching videos bring you in some kind of a real life jaunt. It’s always welcome to see new framing apart from the severity of portrait and full body shots. Speaking of which, here’s the new AW13 campaign of Bershka NOTSQUARE. Not my most favourite video campaign ever, but I just love the fresh and young  feeling it brings.


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